Brighton’s Fat Freezing & Cryotherapy Experts
Fat Freezing – also known as Cryotherapy – is a non-surgical treatment designed to permanently reduce fat through controlled cooling technology.
At Clinic 33, we’ve been refining and co-developing this treatment technique for over a decade now. Whether you’re looking to kickstart your body transformation journey or target an area of stubborn fat. Then, Cryotherapy is more than likely going to be the most effective solution that delivers safe, precise, visible and measurable results.
Now, at the end of 2025, with 5th-generation technology and 13 years on from the original Cryotherapy machine we opened our doors with, it’s become the most worthwhile solution for non-invasive fat reduction.
At A Glance
Treatment Duration:
40 – 60 minutes per area (variation due to cup size, density & area of localised fat)
Minimal, previous Cryo machines did cause some bruising/ discomfort. Newer technologies very different, very tolerable now.
1 = the area can feel a little tender or sensitive for 2 – 7 days but should not interfere with your daily routine.
30 – 80% fat reduction of any area treated, most suitable for individuals with a body fat composition of under 40%
Number of Treatments:
1 – 3 on average
What is Cryolipolysis / Fat Freezing (Cryotherapy) and How Does It Work?
Technically referred to as Cryolipolysis though commonly known as ‘fat freezing’ or ‘Cryotherapy’, this aesthetic treatment is a popular non-invasive method used to reduce localised areas of body fat.
The procedure works by using a controlled cooling technique to freeze and destroy fat cells without damaging the surrounding tissue.
The process of Fat Freezing starts with identifying the area of the body that needs to be treated, then the careful placement of a gel pad which is applied directly onto the skin. This is quickly followed by attaching the applicator vacuum head. The applicator then delivers controlled cooling to the underlying fat cells, for an average of 45 minutes. These newer machines can go down to -15c (we’ll touch on this a bit further down the page) but essentially it is set to a temperature that is cold enough to freeze the fat cells, but not too cold to cause damage to the various layers of the skin or other tissues.
As the fat cells are exposed to the cold temperature, a process called apoptosis is triggered, which causes the cells to break down and die. These destroyed fat cells are then naturally eliminated from the body over the coming weeks through the lymphatic drainage system.
Fat Freezing: 13 Years of Evolution
Why Have Fat Freezing/ Cryotherapy With Us In Brighton?
Now in our 12th year of performing this treatment — and using the 5th generation of the technology — our expertise in Fat Freezing is unrivalled. Having refined our methods through thousands of successful procedures, we combine technical precision with a deep understanding of how to deliver consistent, natural results.
Fat Freezing was where our journey began back in 2013. Since then, the technology and techniques have evolved significantly — and we’ve evolved with them. We were the first clinic outside Harley Street to introduce this procedure, bringing our decade of experience in health and fitness (2003–2013) to bridge the gap between body science and aesthetic contouring.
What sets us apart is our holistic, lifestyle-led approach. Alongside our advanced InBody 270 diagnostic equipment, we assess, plan, and deliver treatment based on data — not guesswork. The result: consistent, measurable outcomes and genuinely long-term fat reduction.
As of Autumn/Winter 2025–26, we’ve carried out over 6,500 Fat Freezing procedures and have been featured in multiple press and magazine features for our expertise in body contouring.
Which parts of the body can Cryotherapy be done on?
Summary of Cryolipolysis/ Cryotherapy benefits:
Fat Freezing Treatment FAQ’s
Results are usually seen 3-9 weeks after your fat freezing treatment, although we have seen near full results in 4 weeks before (mostly with the under-30s).
We book all clients in for post measurement appointments at the 4 and 8 week mark to run a bio impedance check on our state of the art InBody 270 machine. (Body fat, BMR, Protein, Salt and Water content & Segmental fat analysis).
We also take pictures to ensure we have a full suite of data to help us monitor your results.
The 8 week mark is when we can determine if another treatment is needed or would be beneficial.
Cryotherapy (Fat Freezing) is a permanent procedure, it is one of the few Aesthetic treatments that can boast this, The cells cannot re-inflate once the treatment has been performed.
- Clinic 33’s co-founder focuses entirely and exclusively on this treatment alone and has done since 2013
- We were the first to do this procedure in the south-east. We opened the clinic for this treatment and came from an industry that is focused entirely on weight loss, fat reduction, health, fitness and tracked results. It’s not for us to tell you that we are best, all we can do is give you the following information and let you decide for yourself…
- We have had each evolution of Cryolipolysis since the beginning, which now totals 5 different technological advancements, each with incremental progressions.
- As of Late 2024 we have been using the latest and most advanced version to date, the Diamond ICE 360. There will be another progression at some point in time, but not for a couple more years to come.
- The soft silicone and ceramic applicator heads are multiple times more effective than the previous generations of Cool sculpting, Lipo contrast, 3D Shockwave, 4D Cryo & 3D Lipo’s version.
- The 360 degree applicator treatment heads are 30% more effective than the previous generations of Cool sculpting, Lipo contrast & 3D Lipo’s version.
- We have performed in excess of 5500 Fat Freezing procedures since 2013.
At Clinic 33, each of our consultants has a specialist field meaning that the consultant you see for this treatment has a wealth of experience in the fat reduction and weight loss sector and will only do this treatment.
This is one of the aspects that sets us apart to almost all other clinics that do this procedure. Kevin has been performing the treatment since 2013 and just focuses on this one particular procedure. He has over 15 years experience as a ‘Weight loss specialist’ and over 9 experience as a ‘Clinical weight loss consultant’.
You’d be hard pressed to find someone with more knowledge and expertise in this field, the extremely high level of referrals on this speak for themselves.
We have been at our ‘Medical Aesthetics’ premises since 2013. We are located just Palmeira Sq in Hove, Sussex. Parking is pay and display outside and shouldn’t take longer than 10 minutes to find somewhere, pay and then get to us. If you are coming from outside of Sussex/ Surrey, as many do, please allow time for this.
As of late 2024 we have been doing this treatment (in its various technological evolutions and as mentioned above) for 12 years. In this time, we are pleased to say that we have not experienced any adverse reactions or side effects from the treatment. We are currently around the 5500 treatment mark, give or take a couple.
There have been 5 evolutions of the technology since 2013 with each bringing an increase in comfort, improved results and more variations in the treatment cup size. 2023 saw the arrival of Diamond ICE 360 in which the entire treatment cup is a frozen piece made from silicone and ceramic with real time bio temperature sensors to track and maintain the temperature of fat freezing. This move away from ‘metal freezing’ ensures that there can be no real harm caused to the skin, basically this means it’s a massive leap forward from what was done before.
Any after affects will be short lived but can be 1 or more of the following:
- Redness
- Bruising
- Swelling
- Tenderness
- Numbness
There is no ‘magic wand’ and nor will there be, when it comes to spot reduction of body fat in a specific area, this is the closest to such a tool that there currently is.
Is it painful?
The large majority of non-invasive Aesthetic procedures tend to be ‘pain free’. Fat Freezing used to be much more uncomfortable a few years back on the older machines (Cool Sculpting, 3D Lipo, Lipocontrast etc) but since 2023 when the Diamond ICE 360 came out, Fat Freezing has evolved to become much more tolerable, people normally always say ‘is that it? I was expecting much worse…’
In the real world what does that mean?
You’ll feel a pinch at the start, you’ll then feel the drop in temperature which will feel slightly ‘odd’. Around 5 minutes it will go numb and you wont really feel anything until the treatment ends and the suction cup is taken away. At this point your skin will be a touch red, numb to the touch for a few minutes until it warms back up. Within 10 – 15 minutes later, you wont really know you had it done.
You may feel bruised for a couple of days to follow, which more often than not will not be visible as it is bruising under the skin. Again this will subside within a day or two.
Downtime?
In theory you could go from the clinic to the gym, there is nothing from a rest stand point that needs to be adhered too. Point being, your day can continue as planned.
We have restructured our pricing for 2024 on this treatment, contrary to many other clinics we’ve actually reduced the cost. We’ve been able to do this due to us having a direct relationship with the manufacturer of both the Diamond ICE 360 Fat Freezing machines and the protective membranes used for the procedure. We’ve made it as clear as possible on our pricing page, but should you need any further information please do not hesitate to get in touch.